Nowadays, there are countless ways to get the word out about your business or product, from social media marketing to email marketing to video marketing and more. But with this many options, it can be hard to know where you should start—let alone where you should stop! In this blog post, we’re going to look at 5 truths of digital marketing in Chicago that will make sure you’re doing what needs to be done today instead of just throwing your money away.
1) Content Is The Fuel For Digital Marketing
Whether you’re an established company or just starting, digital marketing is essential to your overall marketing strategy. It’s the fuel that keeps your business engine going and growing. One key aspect of digital marketing is content – specifically blog posts on digital marketing in Chicago! You see, content can include anything from social media to websites to press releases and so much more. The more robust your online presence, the better positioned you are for potential customers to find you.
2) Local SEO Is Still Viable In 2017
With the rise of digital marketing, many people believe that traditional methods such as print advertising and TV commercials are now obsolete. This couldn’t be further from the truth. Traditional marketing still has its merits and shouldn’t be overlooked.
You might have heard that content is king about digital marketing services in Chicago, but there’s more to it than just creating content for your blog or website. To rank well on Google and other search engines, you’ll also need a solid social media presence. Having a company blog is not enough anymore.
3) If You Aren’t Mobile, You Are Missing Out
If you are not mobile, you are missing out. It is time to streamline your digital marketing strategy with a mobile-friendly site. Explore our website for digital marketing services in Chicago that can help you be competitive on the internet. We offer SEO Services, Web Design and Development, and Digital Marketing Services in Chicago so let us know how we can help! In Chicago? Looking for an Affordable Chicago Digital Marketing Agency? Here at Atlas Media Group, our goal is to provide digital marketing services at prices you will love!
Chicago area local businesses call Atlas Media Group today and get started with a Digital Marketing Chicago Agency today.
4) Paid Ads Have a Long-Term ROI
Research shows that paid ads have a longer-term ROI than other forms of digital marketing. A study by CMO Council found that companies who used both paid and earned media saw an average ROI of $2.20 for every dollar spent, while those only using earned media saw an average ROI of $1.80 per dollar spent. What does this mean? It means that when you’re building your strategy. Think about which type of campaign will work best with the time you have available and the budget you want to spend on advertising.
5) Focus On Conversions
Chicago digital marketing agencies are a great way to get the most out of your marketing dollars. These agencies will take care of everything from design to optimization so you don’t have to worry about it. If you’re looking for an agency, here’s what you should keep in mind. First and foremost, work with digital marketing Chicago which specializes in content and social media because they can help you stand out among competitors.