How to Find Keywords for Content Writing in 4 Steps

by Hazel Helena

Welcome to the exciting world of content writing! 

If you’re here, chances are you’re ready to unlock the secrets of finding keywords that make your content shine. 

Keywords are like magical keys that unlock the doors to your content, inviting readers to explore and engage. 

In this article, we’ll embark on a journey together, demystifying the art of keyword research in four simple steps. Get ready to dive into brainstorming, research, planning, and testing, all while discovering how to choose the perfect keywords for your content. 

Let’s get started!

What Are Keywords?

Keywords are the cornerstone of online content, acting as the bridge between your message and your audience. They’re specific words or phrases that summarize the essence of your content and help it get discovered by search engines. In essence, keywords are the keys to unlocking visibility and engagement for your content.

Understanding Types of Keywords

Let’s break it down: keywords come in two flavors.

  • Primary Keywords
  • Secondary Keywords

Primary Keywords

Primary keywords, also known as “head” keywords, are broad terms that encapsulate the overarching theme of your content. They typically consist of one or two words and have high search volumes. While primary keywords drive substantial traffic, they also face intense competition.

Secondary Keywords

Secondary keywords, often referred to as “long-tail” keywords, are more specific phrases that complement primary keywords. These keywords are longer and more detailed, catering to niche audiences. Although secondary keywords may have lower search volumes, they boast higher conversion rates and lower competition.

Why need effective keywords for content writing?

Picture this: effective keywords are like a magnet, drawing in your audience and keeping them hooked to your content.

Here’s why you need them:

  • Visibility Boost: Effective keywords catapult your content to the forefront of search engine results, ensuring it’s seen by the right eyes.
  • SEO Supercharge: They’re the secret sauce of SEO success, elevating your rankings and making your content stand out in the digital crowd.
  • Traffic Surge: With the right keywords, your content becomes a traffic magnet, attracting eager readers and driving organic growth.
  • Audience Connection: Keywords bridge the gap between what your audience seeks and what you offer, forging a meaningful connection that keeps them coming back for more.
  • Authority Establishment: By mastering keyword optimization, you establish yourself as an authority in your niche, commanding attention and respect in the digital realm.

In essence, “Keywords for Content Writing” are the cornerstone of content writing success, propelling your message to new heights and captivating audiences far and wide.

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How to Find Keywords for Content Writing in 4 Steps?

Are you ready to unlock the secrets of keyword discovery? 

Let’s embark on a journey together, unraveling the mysteries of finding the perfect keywords for content writing.

Uncover Your Content Themes

Your Content Themes are the backbone of your content strategy, guiding you towards success. They represent the broad topic areas around which your content revolves, forming the core of your pillar content strategy. By focusing on these themes, you can expand into related topics, creating a cohesive web of content that supports your company’s key focus areas.

If you’re struggling to identify the right topics, explore inspiring ways to generate content ideas. Keep your audience at the forefront of your mind, creating content that addresses their needs and desires effectively.        

Utilize Google’s search engine results page (SERP) to uncover valuable insights into your audience’s interests. Explore the “What People Searched For” panel and Google’s suggested phrases to gain inspiration for your content.

By prioritizing your audience and leveraging these strategies, you’ll create engaging content that resonates with your audience and drives success in keywords for Content Writing.

Keyword Discovery

Once you’ve identified core topic areas for your content strategy, you can proceed to explore keywords for content writing.

The Google Ads Keyword Planner is, probably, the most widely used keyword tool out there, but it’s critical not to rely solely on one tool. Utilize Semrush’s Keyword Magic Tool, Ahrefs Keyword Explorer, and Moz’s Keyword Explorer to expand and refine your search. 

Search Volume

This metric shows you how many times people search for a specific keyword.

If your brand is well-established and your site has robust SEO and high traffic, you may target keywords with higher search volumes.

In the early stages of traffic development, focusing on keywords with lower search volumes, such as 20, 30, or 40 average monthly searches, can facilitate easier ranking due to lower competition. 

Ensure you select the relevant country for accurate search volume data.

Keyword Difficulty

This measures how hard it will be to rank for a keyword on the first page of Google.

It is measured on a scale of 0-100. The higher the number, the harder it will be to rank.

Keyword research tools evaluate difficulty based on factors like backlinks to top-ranking pages, internal links, content length, and relevance.

It’s advisable to include:

  • Short tail keywords: consisting of one or two words.
  • Long tail keywords: comprising three or more words.

Researching more specific keywords and exploring variations can unveil specific long-tail keywords with lower difficulty scores, facilitating easier ranking.

Explore Keywords

Explore and fine-tune your list of keywords.

Start by carefully looking over your full list of keywords and narrowing it down to a concise selection.

Ensuring the utmost relevance of your selected keywords to your topic area is paramount, as it contributes significantly to strengthening your website’s authority on the subject.

To refine your content writing keyword research further, delve into the intricacies of SERP features displayed on Google for each keyword. Analyze the existing rankings for the term, identifying key players already dominating the search results. This insightful approach not only enhances your understanding of search intent but also guides you in crafting content that stands out amidst the competition.

Select Focus Keywords

Selecting focus keywords for content writing is a pivotal step, requiring careful consideration of various factors.

Utilize the research gathered from your keyword shortlist to identify keywords that strike the perfect balance – they should be relevant to your site, possess a respectable search volume, boast a low difficulty score, and face minimal competition.

Furthermore, consider selecting both primary and secondary keywords for your content:

  • Primary Keywords: Choose a primary keyword that should be prominently featured in your blog title and first paragraph, signaling to search engines the relevance of your content to the chosen topic.
  • Secondary Keywords: Supplement your primary keyword with relevant secondary keywords. While these terms may have a lower search volume and cater to a slightly more niche audience.

How to Choose the Right Keyword

Selecting the perfect keyword requires a thoughtful approach that encompasses research, planning, and testing.


  • Conduct comprehensive research using keyword research tools.
  • Analyze search trends and audience preferences.

Plan and Test

  • Evaluate factors like search volume and competition.
  • Test different keyword variations for effectiveness.

Place Keywords in Effective Positions

  • Incorporate chosen keywords strategically in titles, headings, and throughout content.
  • Ensure natural integration without keyword stuffing for optimal results.

By following these steps, you’ll identify the perfect keyword for your content strategy.

Common Keyword Mistakes

Here are the most common mistakes people make when it comes to keywords:

  • Keyword stuffing diminishes readability and user experience.
  • Ignoring user intent leads to irrelevant traffic despite high search volume.
  • Neglecting long-tail keywords, missing out on specific niche audiences.
  • Overlooking keyword competition, making it difficult to rank effectively.
  • Failing to update keyword strategies regularly, resulting in outdated content and missed optimization opportunities.

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In conclusion, mastering the art of keyword research is paramount for successful content writing and SEO strategy. By understanding your audience, conducting thorough research, and strategically incorporating keywords, you can enhance your content’s visibility, relevance, and impact. 

Stay proactive in refining your keyword strategy to adapt to changing trends and ensure ongoing success in reaching and engaging your target audience.

FAQs About Keywords for Content Writing

What are keywords for content writing?

Keywords optimize content for search engines, enhancing visibility and attracting organic traffic. They ensure content relevance to user queries, driving engagement and conversions.

Why are keywords important for content writing?

Keywords are vital for SEO, aligning content with user intent and improving visibility in search results. They attract organic traffic and enhance content relevance, driving engagement and conversions.

How do I choose the right keywords for content writing?

Select keywords based on thorough research and relevance to audience and content goals. Optimize for SEO and user intent to drive engagement and conversions.

Can I use the same keywords multiple times in my content?

Yes, but ensure natural integration and readability. Maximize SEO benefits while maintaining relevance to user queries, driving engagement and conversions.

What tools can I use to find keywords for content writing?

Utilize Google Keyword Planner, SEMrush, Ahrefs, Moz, and for comprehensive keyword research and analysis. These tools optimize content for SEO and user intent, driving engagement and conversions.

Should I prioritize short-tail or long-tail keywords for content writing?

Incorporate a mix of short-tail and long-tail keywords to effectively target diverse audience segments and search intents. This approach maximizes content visibility and relevance, driving engagement and conversions.

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